Fractional CMO

Marketing that
moves things.

Senior marketing leadership, without the full-time commitment.

I'm Lou Nylander — a marketing leader with 18+ years in B2B adtech and media. I work with ambitious companies who need an experienced CMO in their corner: someone who can shape strategy, lead teams, and get things done.

Work with me See how I work
18+
Years in B2B marketing and adtech
900+
Member community built from scratch
Global
Experience across APAC, EMEA and beyond
CMO
Strategic and executional depth
How I work
01
Marketing strategy and positioning
Clarity on where you play, who you're for, and what makes you worth choosing.
02
GTM and launch
From product-market fit to first campaigns — built to drive revenue, not just awareness.
03
Team leadership and mentoring
Interim leadership, hiring support, and building marketing functions that last.
04
Brand and messaging
The words, ideas, and identity that make your brand easy to remember and hard to ignore.

"The best marketing doesn't feel like marketing. It feels like the right thing at the right moment."

Lou Nylander
Background

Previously Global Marketing Director at Unruly, Associate Marketing Director at PubMatic, and senior roles at AOL UK. Speaker at Cannes Lions, UN Women UK, and the University of Cambridge. Founder of Wildflowers of London — Community Business of the Year 2025.

Ready to bring senior marketing thinking into your business?

[email protected]  ·  LinkedIn